We are looking for a creative, detail-oriented, and highly organized Project Base Graphic Designer to join our team. The Graphic Designer will be responsible for creating visually compelling and brand-consistent designs for website landing pages, social media platforms, digital marketing campaigns, presentations, promotional materials, and video content.
Core Duties and Responsibilities
1. Branding & Visual Identity
project-base-graphic-designer-video-editor-homebase-part-time
Create all visual materials in strict accordance with the Examinest brand guidelines.
Consistently use the approved Examinest primary colors, fonts, typography, logo treatments, imagery, and visual elements.
Ensure brand consistency across all platforms and marketing materials.
Maintain a consistent visual identity across website, social media, advertising, presentations, and video content.
Ensure that designs are professional, modern, clean, and aligned with the company's target audience and brand positioning.
Review existing designs and recommend improvements when necessary while maintaining brand consistency.
Develop reusable design templates and visual assets to improve efficiency and consistency.
2. Website & Landing Page Design
Design visually appealing and conversion-focused graphics for website landing pages.
Create hero banners, promotional sections, CTA graphics, illustrations, icons, banners, and other web assets.
Work with content, marketing, and/or web development teams to ensure designs are suitable for implementation.
Ensure proper hierarchy, spacing, alignment, typography, margins, and padding for web layouts.
Design responsive visual assets that work effectively across desktop, tablet, and mobile devices.
Optimize images and graphics for website performance without compromising visual quality.
Ensure designs support the intended marketing objective, user experience, and call-to-action.
3. Social Media Design
Create platform-appropriate visual content for:
LinkedIn
Facebook
X (formerly Twitter)
Instagram
TikTok
Responsibilities include:
Create social media posts, carousels, promotional graphics, announcements, educational content, infographics, quote cards, advertisements, thumbnails, and campaign materials.
Adapt a single campaign concept into appropriate formats for each social media platform.
Understand the differences in aspect ratios, dimensions, safe zones, typography, margins, padding, and content placement across platforms.
Ensure important text, logos, and CTAs remain within platform-safe areas and are not covered by platform UI elements.
Design content that is optimized for both organic social media posts and paid advertisements.
Maintain visual consistency while adapting designs to the unique requirements and audience behavior of each platform.
Create visually engaging designs that encourage engagement, clicks, shares, saves, comments, and conversions.
4. Social Media Design Standards & SOP
Be familiar with Social Media Standard Operating Procedures (SOPs) and digital content production standards.
Follow documented requirements for:
Canvas/document dimensions
Aspect ratios
Font sizes
Typography hierarchy
Margins
Padding
Safe zones
Logo placement
Image resolution
File formats
Compression and optimization
Video dimensions and specifications
Maintain consistency in font sizes, spacing, alignment, and visual hierarchy across different platforms.
Understand that designs may require different layouts and dimensions even when using the same campaign concept.
Keep updated with changes to social media platform specifications and design best practices.
5. Video Editing
Edit completed video projects and marketing materials using Adobe Premiere Pro, CapCut, or equivalent professional video-editing software.
Trim and assemble video footage according to project requirements.
Add:
Text overlays
Captions/subtitles
Transitions
Motion graphics
Background music
Sound effects
Branding elements
LogosIntro/outro sequences
Calls-to-action
Format videos appropriately for TikTok, Instagram Reels, Facebook, YouTube Shorts, LinkedIn, and other digital platforms.
Ensure videos maintain Examinest branding through consistent fonts, colors, animations, graphics, and visual treatments.
Improve pacing, timing, transitions, and overall visual quality.
Perform basic audio and color adjustments when required.
Export videos using appropriate platform specifications and file formats.
Create short-form videos designed for social media engagement and audience retention.
6. Creative Development
Translate marketing concepts, written content, campaign briefs, and ideas into compelling visual designs.
Collaborate with marketing, content, social media, web, and other team members to develop creative campaigns.
Suggest creative concepts, layouts, visual directions, and content treatments.
Participate in brainstorming and campaign planning sessions.
Develop multiple design concepts when required.
Stay aware of current graphic design, social media, advertising, and digital content trends.
Balance creativity with brand guidelines and business objectives.
7. Quality Control
Review all designs before submission or publication.
Check for:
Spelling and grammatical errors in visual content
Correct logo usage
Correct colors
Correct fonts
Proper alignment
Consistent spacing
Correct dimensions
Image quality
Readability
Platform specifications
Brand compliance
Ensure final files are clean, organized, and production-ready.
Make revisions based on feedback while maintaining the original creative objective.
Ensure no low-resolution, distorted, stretched, or incorrectly formatted assets are delivered.
8. File & Asset Management
Maintain an organized library of design files, templates, images, videos, icons, fonts, and brand assets.
Use consistent file naming and folder structures.
Keep editable/source files properly organized.
Provide final assets in the correct formats for web, social media, advertising, and other applications.
Maintain version control to avoid using outdated designs or brand assets.
9. Collaboration & Project Management
Work closely with marketing, social media, content, and web teams.
Understand creative briefs and clarify requirements when necessary.
Manage multiple design projects and deadlines simultaneously.
Communicate project status and potential delays proactively.
Respond positively and professionally to feedback and revisions.
Prioritize projects according to campaign deadlines and business priorities.
Required Skills & Qualifications
Proven experience as a Graphic Designer, Digital Designer, Social Media Designer, or similar role.
Strong portfolio demonstrating graphic design, digital marketing, social media, and/or branding work.
Strong knowledge of Adobe Photoshop and Adobe Illustrator.
Proficiency in Adobe Premiere Pro, CapCut, or equivalent video-editing software.
Familiarity with other design tools such as Figma, Adobe InDesign, After Effects, Canva, or equivalent tools is an advantage.
Typography
Color theory
Layout and composition
Visual hierarchy
Branding
Digital design
Social media design
Basic UI/UX principles
Video editing
Familiarity with social media image and video specifications.
Ability to work with different aspect ratios and screen sizes.
Strong attention to detail.
Good time-management and organizational skills.
Ability to work independently and as part of a team.
Ability to handle multiple projects and meet deadlines.
Brand Compliance Requirement
Strict adherence to the Examinest brand identity is mandatory.
All creative output must follow the approved Examinest brand theme, primary colors, fonts, logo usage, typography, spacing, and overall visual identity.
The designer is expected to maintain brand consistency across:
Website and landing pages
LinkedIn
Facebook
XInstagram
TikTok
Digital advertisements
Video content
Marketing materials
Promotional campaigns
Creativity is encouraged, but designs must remain within the approved Examinest brand system unless an alternative direction has been specifically approved.
Preferred / Additional Qualifications
Experience designing for education, technology, SaaS, marketing, or professional services is a plus.
Experience creating conversion-focused landing pages is an advantage.
Experience with motion graphics and animation is a plus.
Basic understanding of UI/UX and responsive design is preferred.
Understanding of social media marketing and content strategy is an advantage.
Experience creating short-form vertical video content is preferred.
Knowledge of basic video color correction and audio editing is a plus.
Experience working with design systems and reusable templates is an advantage.
Ability to use AI-assisted creative tools responsibly to improve productivity is a plus.
Key Performance Expectations
The successful candidate should consistently deliver:
Brand consistency across all creative materials.
High-quality and professional designs.
Platform-appropriate content for each social media channel.
Accurate dimensions, typography, spacing, margins, padding, and safe zones.
Engaging and visually compelling creative content.
Production-ready files delivered on schedule.
Well-organized source and final files.
Fast and accurate revisions based on feedback.
Creative solutions that support marketing, engagement, and conversion objectives.
Software & Tools
The designer should be proficient or familiar with:
Adobe Photoshop
Adobe Illustrator
Adobe Illustrator
CapCut
Figma
Canva
Adobe After Effects — advantage
Adobe InDesign — advantage
Other equivalent professional design and video-editing tools
Overall Objective of the Role
The primary objective of the Graphic Designer is to strengthen and maintain the Examinest visual identity while producing high-quality digital content that attracts attention, communicates effectively, builds brand recognition, and supports marketing and business objectives across web, social media, and video channels.
Apply Now!
Send your CV at career@examinest.com
Email Subject: Applicant Graphic Designer - [ FullName ]
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